Andrea Multari joined the LANL Foundation staff as Communications Officer in 2014. Since then her role as the Foundation has expanded to include media relations, press releases, web development, social media, and event coordination.
LANL Foundation just launched their new website! A large organization with diverse programs, their website was very content rich but needed to be easily understood and navigated. The new website is beautifully designed. It is graphically clean, engaging, and understandable. yet tells the complex story of the Foundation, its grants, its scholarships, and its successes.
Andrea says the she is inspired by the Italian graphic designer Massimo Vignelli who founded a multi-disciplinary design studio with his architect wife, Lella. He is famous for simplifying the graphics, maps and signage for the New York City subway system and unifying it into a simple to understand and simple to use graphic system. This design was so iconic that most transportation system maps seen around the world today are based on Vignelli's work.
Massimo and Lella wrote, "We like design to be visually powerful, intellectually elegant, and above all, timeless." And you can see their influence in Andrea's work along with her great love of the outdoors.
Andrea believes the best designs are so simple and pure that they look effortless. An yet, you instinctively get how complex and difficult the task is and how the designer has found the core logic and flow to communicate the narrative to the reader easily and smoothly. With LANL Foundation's new website, we don't have to struggle to find information or figure out how the site is structured, it is all there for us to grasp easily. The site also easily conveys their values and priorities in simple and visually emgaging ways. To take a look at the LANL Foundation site, please click on www.lanlfoundation.org.
Andrea began her career with a Bachelor of Science degree from the University of Cincinnati and found her interest in painting and drawing. She went on to study design and art history at Parsons Paris, a French annex of the Parsons School of Design. While in France she became particularly interested in prehistoric cave art for its powerful imagery.
She still keeps up with her design studio, Whole Brain Design, in Santa Fe, NM and continues to create graphics, advertising, brand development, and marketing materials for non-profit, small business and corporate clients. Past clients include Los Alamos National Laboratory, St. John's College, the Santa Fe Botanical Gardens and firms in Cincinnati and the San Francisco Bay Area.
When not simplifying the complex so that we can understand it better, she is often found hiking, skiing and exploring our local mountains.
Join us for an informal and inspiring conversation with Andrea Multari on as part of the FREE TechBivvy monthly BizBrew Friday morning coffee series on August 18th from 8:30 am to 9:30 am @ First National Bank Santa Fe Main Office on the northwest corner of the Plaza at 62 Lincoln Avenue in the Board Room on the Second Floor.
Register BizBrew - Friday Morning Coffee Series - August 18, 2017
@ First National Santa Fe, Main Office
62 Lincoln Avenue Board Room Second Floor
Santa Fe, NM 87501
8:30 AM - 9:30 AM