Merridith Ingram, co-founder of 66 + Co, will be the speaker for our June launch of BizBrew, a Friday-morning coffee series dedicated to tech, women and values-rooted entrepreneurship.
As a consummate storyteller and strategist, Merridith has built several successful companies and a career that has ranged from Dow Jones journalist to creator of major communications campaigns for Fortune 500 companies such as Microsoft, Intuit and Philips. But her magic touch is not limited to large corporations and she has a special place in her heart and business helping startup companies and providing pro bono services to some of the most influential technology organizations in the world, including the Internet Society and the Internet Engineering Task Force giving her insight into what makes technology tick and the newest ideas about how to better the world through technology.
After moving to Santa Fe from New York City in 2015, Merridith founded the website, Silicon66, and restructured and re-branded her integrated communications and marketing agency. The new company, 66 + Co, is based on globally-conscious values and she was amazed at how deeply the new messages resonated with her audience. In this re-branding, she and her business partners were able to grow their business exponentially in spite of relocating to a smaller market.
Merridith says that her per-eminent communications objective is, "Action with purpose," and that two essential keys to reaching your target audience is to know, "Who you are trying to reach and what change your are trying to effect." At 66 + Co she helps clients connect with audiences through providing engaging content, developing inspiring narratives, strategizing the navigation and leverage through the digital environment, using creativity to effect change and intelligently planning blueprints for success that combine hard data with tactical ingenuity -- all things we would be wise to include in our own business planning.
At BizBrew, Merridith will be speaking on how Values-based entrepreneurship gives your brand identity a deeper and more resonant brand promise/vision. When this vision aligns with that of your target audiences, this can fuel your business' visibility, viability and growth.
Whether you want to grow an existing business or you are starting a new business -- join us and learn more about how to create a brand that truly reflects the essential aspects of your business and how this will help create an environment of success. This promises to be both and engaging and informative discussion -- so please join TechBivvy for BizBrew on June 16, 2017 from 8:30 - 10:00 AM for Merridith's presentation, coffee and networking. The location is City of Mud gallery at 1114-A Hickox in Santa Fe. Event is FREE and open to the public.
Please RSVP at TechBivvy@gmail.com to help us with logistical planning.
BizBrew is sponsored by: City of Mud, the City of Santa Fe Economic Development Department, New Mexico TechWorks and TechBivvy. Thank you Sponsors for underwriting this event!